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In June 2024, former President Donald Trump expressed his astonishment at AI's capabilities, noting that he had a speech "rewritten by AI" in mere minutes and decided to use it. He remarked on AI's potential to replace traditional speechwriters, stating, "Nothing works as well as you can imagine it working in a few years." Additionally, Trump's campaign utilized AI-generated content on social media, including images depicting him in favorable scenarios and deepfake videos targeting opponents.

AI in Campaign Operations: Consulting firms are advising clients on integrating AI to streamline various campaign operations. This includes drafting communications, analyzing voter data, and enhancing fundraising efforts. For instance, McKinsey & Company reported that nearly 40% of its revenue in 2023 stemmed from AI-related services, reflecting the growing demand for AI integration in political strategies.

Enhanced Voter Engagement: AI enables campaigns to craft personalized messages and strategies tailored to specific voter segments. Firms like Resonate utilize machine learning to provide insights into individual voter behavior, allowing campaigns to target messages more effectively. This approach democratizes access to sophisticated campaign tools, benefiting campaigns across the political spectrum. 

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